促銷做錯了!出單 300 個 1 USD 的產品,怎辦?


以下是客戶真實發生狀況,一個耳機商品用錯了 Promotion Code,造成了一天出了三百單!!

聽起來好像很多,但是每一單都只有 1 USD 而已..買家買到沒庫存!

 

一早起來就嚇了一大跳!出了好多單啊啊阿啊啊啊啊!但怎都只有幾毛錢???!

 

做亞馬遜促銷的風險

 

趕緊寫信給亞馬遜說要取消!以下是收到的回覆:

 

Dear Seller,

 

I’m very sorry to hear about this. In this case I would recommend that you cancel all the effected orders.

 

I’m afraid this might affect your cancellation rate. (看來這個還是救不了了!)Hence once cancelled I would recommend that you write back to us so we could forward your email to our performance team to annotate your account.

 

Meanwhile, you can proceed with cancelling the orders. I would recommend that you also contact each buyer informing them of the error and that you were forced to cancel the order.

 

You can get the buyers email from an order report and email them in bulk. Here’s how:

 

Manually request an Order Report as follows:

1. From the Orders tab, select Order Reports or go directly to the page: http://sellercentral.amazon.com/gp/transactions/orderPickup.html
2. Make a selection from the Select Days drop-down and then click the Request Report button.
Download completed Order Reports as follows:

 

1. On the Orders tab, select Order Reports or go directly to the page: http://sellercentral.amazon.com/gp/transactions/orderPickup.html

2. In the “Check Report Status & Download” section, click the Download button for the report you want.

3. Your browser might prompt you to choose whether to save or open the report file. If prompted, save the file. If the file opens automatically, save the opened file to your computer using the File > Save as… command in the application that opened the file.

4. You can view the downloaded report using a spreadsheet or database program such as Microsoft Excel or Access. If your browser automatically opens the report in a text editor, just save a copy (see #3 above) and then open that in a spreadsheet or database program.
See this Help page for a list of Order Report fields, definitions, and examples:

 

http://sellercentral.amazon.com/gp/help/651

 

If you would prefer XML Order Reports, contact Seller Support and let us know; we will reconfigure your report generation settings for you. Be sure to let us know your desired frequency (every 4 or 8 hours, or once a day at a specific time) so we can set up your scheduled reports.

 

Feel free to write back to us in case of any further questions.

 

We look forward to hearing from you.

 

Thank you for selling with Amazon,

 

也就是說,基本上還是有很大部份是賣家設定錯誤,不要在鐵齒了!

從此以後,你只需要照下面的設定來設定,不要再去自作聰明,弄個買一送一或買哪個送哪個,會出事情的!

 

BQool 建議的解決方式為:

 

1.請亞馬遜處理:說是自己粗心、不小心設定錯誤,請求亞馬遜取消訂單,並且歸為 Technical Issue,我看過亞馬遜幫幾個賣家處理過,會當幾個賣家寄送 Technial Issue 的電郵給所有下單的買家,雖然買家是叫苦連天!

但也沒有辦法。但是剛好那幾個都是 Feedback 破千的大賣家!對於小賣家而言,還是有點大小眼..可能會叫賣家自己承擔 Cancellation rate 的損失。

 

 2.賣家自己處理:很無奈地,小賣家只能取消客戶的 Order!並且一封一封的寄信給買家道歉(但請不要提到留評,因為通常買家對於自己訂單被取消已經非常的不開心,再提到留評..差評很快就會來!)只要說是自己 Technical Error 就可以了!但是還是會影響你的 Account Health!

 

3.如何找到這些錯誤的 Order?剛剛內文亞馬遜已經有寫好了!大家可以從 Download completed Order Reports as follows:這一段開始按操作,因此可以提取買家的 Order ID 之後,就可以手動寄信給買家了!以下有一些建議連結的方法!

 

請閱讀:如何手動製作 Feedback & Review 連結

 

總而言之,身為小賣家還是比較劣勢的!現在新的亞馬遜賣家一開始的目標就要把 Feedback 提升到 1000 左右!其他的都不管,因為 1000 feedback 以上的賣家,是可以到國外的論壇做一些推廣服務,到那個時後,訂單跟產品能見度,才會有更大的成長!

 

趕快註冊:自動電郵軟體,索取更多評論!

 

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