亞馬遜銷售權限被移除，教你如何拿回帳號

因 Order Defect Rate (ODR) 太高導致銷售權限被移除，最好的解救辦法是?

當賣家在亞馬遜上的 ODR 表現差強人意，高機率會被亞馬遜官方取消銷售權，但如果賣家知錯能改，並寫信給亞馬遜解釋高 ODR 背後的原因，以及如何改善，亞馬遜通常會把帳號銷售權還給你。

不過請謹記，最好郵件第一次送出去就讓亞馬遜滿意，不然是不會重新開啟銷售權的！

因此拿回銷售權的成功經驗顯得格外重要，銷售權限被移除的賣家可以依照 BQool 的範本，第一次給亞馬遜的郵件就寫到位，增加拿回權限的機會，下面提供一則成功拿回銷售權的信件內容：

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.

Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and descriptions are accurately match withour products.

2. Most importantly, we will complete the investigation more quickly and proactively（within 12hours）to any problems with customer orders to keep our customers moreinformed and helpprevent A-z guarantee claims as much as possible, then replacement or a full refund will be donewithin 24 hours

3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set byAmazonand our own standards of quality customer service.

信件中提到造成高 Order Defect Rate (ODR) 的主因，還有準確給予高 Order Defect Rate (ODR) 發生的日期範圍，並且將補救措施以條列式清楚簡明的回答給亞馬遜官方，這些都值得借鏡參考來解決銷售權限被移除的問題。

新帳號銷售權限被移除該怎麼辦

當你遇到新帳號銷售權限被移除時，你也能夠透過發送郵件來向亞馬遜官方解釋情況，進而獲得恢復新帳號的機會，以下也是一封相同情況並成功恢復帳號的信件內容：

I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own standards of quality. I believe there are two main reasons this has happened:

• Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

• When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.

Plan of Action: We are taking the following steps to improve our performance:

• Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.

• Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.

In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

In evaluating our selling practices, we found a mistake in our inventory upload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassified condition items have been re-categorized to follow Amazon’s Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors’ inventory will be reviewed before adding to our inventory.

Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.

信中開頭先明白承認自己的疏失，表達出誠意。再來將問題清楚分割成兩個部份，用重點方式條列出改進方法，最後再以加強語氣強調改進的決心並迫切想要收到回信。

總結來說，回覆 銷售權限被移除的信件內容的重點如下：

1. 表達誠意，先認錯再說：

「I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own standards of quality. 」

2. 清楚分明的格式：

• Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

• When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

3. 簡要的原因：

「I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.」

4. 不卑不亢的結尾，提出解決方式：

「All of our vendors’ inventory will be reviewed before adding to our inventory. Please let us knowwhat should be done to reinstate our account, we are looking forward to hearing from you.」

（BQool 比酷爾編譯）

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